The functionality and quality of the software elements are essential for the success of a casino. Most online casinos are assembled with software products from different manufacturers. The combination of software from different sources requires a costly and time-consuming integration of the software elements and building blocks.
Required Software Elements
Typically a casino platform consists of the following software components or functions:
- Casino games
- Casino back-office (casino-management)
- Payment gateways
- Affiliate portal
- Marketing server (marketing material and bonus management, mailings, player retention)
- Help-desk (for players and affiliates)
- Casino website (front-end)
Integration and Customization
The WinningStreak casino software elements are by default already highly integrated (e. g. the database functionality) and allow a flexible customization within a few minutes of work. This saves cost and time during the casino setup. Right from the start casino owners can fully concentrate to their marketing campaigns and the acquisition of affiliates. Where "time to the market" is critical there is no real alternative to this high level of integration.
The Right Technology Mix
Many popular casinos are built on the basis of proprietary software technology (e. g. .NET and Microsoft SQL). The WinningStreak software stack is primarily built on modern open source software (e. g. Ruby on Rails and MySQL) what helps us to offer a professional and highly secure casino platform with a fraction of the cost which you have usually to cover when proprietary software technologies are used. Only the games are built with proprietary technology (Adobe Flash and Adbobe Air) but also here we are already targeting to a more open solution with the development of HTML 5 games.