The possibility to use a custom-specific domain and brand name (casino name) is one key element of our client's motivation to operate a Premium or White Label Casino. Technically seen such a casino requires a seamless branding of all platform modules and casino elements with the chosen casino and affiliate program name. Our turnkey casinos are coming with a platform-wide, consistent identity which covers:
- the casino name
- the casino logo
- the domain name
- the casino contact data
- and many other custom layout and design settings
The Premium and White Label Casino product lines allow additionally a custom branding of the affiliate back-end, so that the development and marketing of a customer specific affiliate network is a viable option.
All player and affiliate data is linked to your casino and affiliate program. All related visual representations and the communication with players and affiliates are based on these "built-in" centralized settings. That way a consistent branding can be guaranteed under all circumstances and in all parts of the gaming platform and in all gaming related services (e. g. player retention emails).